Marketing management case study with questions

In this article, I will further explain this by using some illustrative examples. This article is purely devoted to the illustration of using real-life case studies for business intuition purposes. Now, as I mentioned in the previous article, there are a lot of good sources for real-life case studies.

Marketing management case study with questions

Questions and Answers You will need to prepare for an interview where case study questions will be asked. While preparation is required for every job interview, extra time is required to adequately prepare for case study interviews.

Providing an answer to a case study question involves much more than simply recounting the issues and problems set forth, it includes identifying the most important issues, employing sound and logical analysis, developing an action plan for addressing the problem s and making recommendations.

Depending on the firms you're interviewing with, and the industry you work in, case study questions can be presented in verbal or written format, and address a number of topics.

In case interviews, it's not uncommon for interviewers to exclude important details when asking candidates to resolve hypothetical business problems presented. It's okay to ask interviewers for more information, and it's expected.

They want to see if you can identify what information is important, and what is not. Occasionally, interviewers provide no detail at all to test your analytical skills when adequate resources are unavailable. In these situations, it's okay to make assumptions, but they must be based on sound logic and analysis of information that is provided.

Interviewers asking case study questions are primarily concerned with how effectively you can analyze a problem, determine key factors, brainstorm ideas, and propose workable, pragmatic solutions that are supported by your analysis.

Answering Case Interview Questions In the case interview, coming up with the "correct" answer isn't nearly as important as the process you use for getting there.

When answering a case interview question, you want to showcase your ability to analyze a situation or business dilemma, identify the important issues, and develop sound conclusions that flow from your analysis.

For this reason, it's important to use a logical framework for breaking down and analyzing the case. The framework you decide to use should be a function of the type of case you're presented.

Where a specific framework for analysis isn't readily available or applicable, a general framework or analytical approach can be applied. The most important thing is that your approach to answering the case interiew question is structured and logical. Regardless of the type of case you're presented, there will likely be a few main parameters and several factors that influence those parameters.

Several questions/items you can tackle yourselves to best simulate the real interview:

The first thing you want to do is identify the parameters and factors, the then determine which are key to the case output. For example, assume the case involves a company's declining profitability. From your initial review of the case information you determine the main parameters to consider are total revenues and total costs.

After defining the two main parameters, you'd then drill down further to the factors influencing each of the parameters you've identified. You determine the factors influencing total revenues are average price of goods sold and volume of goods sold.

And for total costs, fixed costs and variable costs. With both the case parameters and factors clearly identified you give yourself the ability to steer the conversation and begin to identify possible solutions.

To identify areas of concern, you'll want to explore the history of the four influencing factors. At the end of your discussion with the interviewer you may determine that it's rising variable costs that are having the biggest impact on profitability.

You'll then drill down even further to determine what is causing variable costs to rise and come up with more specific recommendations. Building a graphic representation tree, decision diagram, etc. Using a framework or structured approach to developing a recommendation for a case study interview question provides the added benefit of giving the interviewer something to take back and present to his or her superiors to make the case that you're the right person for the job.

Whatever you do, don't force-fit frameworks. If a particular framework doesn't apply to the case, don't use it. Most frameworks incorporate universal concepts that can be applied to various business issues. Use the concepts you've learned in school or through prior work experience to support your analysis of the case.

Show your interviewer that you understand these business concepts well enough that you can apply them to the specifics fo the business issue being presented in the case.

Below we're going to present several case interview questions organized by question type. To perfect your ability to perform well in case interviews, we recommend reviewing each question and then developing a logical framework or approach for answering each one.

Standard Case Interview Questions As is the case in real life, there is usually no single correct answer to standard case interview questions. As long as you're able to prove your case, using sound analysis and by demonstrating an understanding of the main case issues, you're likely to do well.

Below are some common standard case interview questions that provide great practice for case interviews. What would be your approach for introducing a product into a foreign market?MBA Marketing Management Assignment Brief Q&A Posted on May 21, May 21, by Assignment THE FOLLOWING BRIEF IS INTENDED AS AN INDICATIVE GUIDE AND CONFIRMATION OF THESE SUGGESTIONS WITH YOUR LOCAL TUTOR IS ADVISED.

Case Studies. You are here. Case Study: Software Company Website. A software implementation, training and development company was struggling to break through their competitive industry. Marketing Management Solutions helped this polymer manufacturer reach new prospects through a new digital platform within their strict .

Case Study Interview Examples: Questions and Answers You will need to prepare for an interview where case study questions will be asked.

While preparation is required for every job interview, extra time is required to adequately prepare for case study interviews. MBA Marketing Management Assignment Brief Q&A Posted on May 21, May 21, by Assignment THE FOLLOWING BRIEF IS INTENDED AS AN INDICATIVE GUIDE AND CONFIRMATION OF THESE SUGGESTIONS WITH YOUR LOCAL TUTOR IS ADVISED.

For example, “Accountant online marketing case study” or “Car sales lead generation case study”. This will tend to rank you well for anyone searching for case studies about your industry. This will tend to rank you well for anyone searching for case studies about your industry.

Marketing management case study with questions

E-Leader Singapore Case Studies in Marketing Management and Sales Management.

Case Studies | Marketing Management Solutions