Digi telecommunication marketing plan

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Digi telecommunication marketing plan

Through this new Offer Reliance Communications breaks away from the conventional tariff metering practise of the Indian telecom industry.

The new Simply Unlimited CDMA Offer aims to redefine the Indian mobile telecom space as well as expand the overall Simply Reliance portfolio through yet another simple and transparent Offering that delivers enhanced value through a single unconditional monthly recharge facility.

This pack offers Unlimited Onnet free calls to any local Reliance phone as well as virtually Unlimited free local calls to any other network. A large group of customers in the mid and high usage segments are still confused about the multiplicity of current tariffs which range from Digi telecommunication marketing plan to minute-based to call based variants.

Reliance Communications will leverage its large scale of operations, enormous capacity and unmatched telecom network to drive these pricing innovations. Commenting on the simplicity of the new Offer, Mr Mahesh Prasad, President Marketing - Wireless Business, Reliance Communications said, "Most of the current market offerings make certain distinction in terms of usage on local versus long-distance,on-net versus off-net calling or daytime versus night time.

Through our Simply Unlimited CDMA Offer, we plan to further simplify this confusion by doing away with the tariff metering practices of the Indian telecom industry since the introduction of first mobile service in India.

Next-gen electronics for super digital voice clarity Seamless coverage on major railway routes, national and state highways through dedicated mobile towers Access to a Reliance owned fibre network for unlimited capacity - both in India and overseas, resulting in unmatched quality on local, STD or ISD calls Nationwide enhanced capabilities for fastest internet access speeds Stutter-free video capability including numerous TV channels, sports updates as well as access to popular video sharing websites like Youtube Widest R-World mobile content offering entertainment, music, news, cricket, Bollywood, maps and search One-click set-up and access to email and social networking offering convenience of a PC The new Simply Unlimited CDMA Offer is being offered with fair usage in mind to bonafide retail customers and not for commercial use.

Reliance Communications corporate clientele includes 2, Indian and multinational corporations, and over global, regional and domestic carriers. Reliance Communications has established a pan-India, next generation, integrated wireless and wirelineconvergent voice, data and video digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 24, towns andvillages.

Reliance BIG TV, the DTH home entertainment service from Reliance Communications, as part of its business strategy announced a path breaking, first-of-its-kind technological innovation that will redefine the DTH landscape in the country.

Further, Reliance BIG TV is the only service provider to offer recording capability upwards of hours and a universal remote control which can manage upto 3 devices. The digital video recording capabilities offer features like pause, play and rewind Live TV, record Live TV to allow you to record a program while watching another channel.

The competitive advantage of Reliance Big TV HD DVR is its capability to record up to hours of video programming, offering double the recording capacity compared to the competitive products in the market. In the southern market the entry offer is priced at Rs.

It will comprise of an aggressive multimedia campaign across television, print, digital, social, retail media and BTL mediums.

Digi telecommunication marketing plan

The company plans to spend over Rs. As a part of its strategic business plans, the company is adding two new transponders that will allow Reliance Big TV additional bandwidth to offer more HD content and channels for the next one year as well as increase it overall channel capacity to over The company also plans to launch six new interactive services during this fiscal.

The state-of-the-art Customer Service mechanism is fully functional and ready to serve a minimum of 50, customers every day in 11 Indian languages. According to this alliance, GetJar will offer Reliance Communications its extensive catalog of over 65, free mobile applications.

GetJar will also enable RCOM to offer its Apps Store to a large bandwidth of mobile handsets across multiple brands and not remain restricted to a few high-end smartphones. Anil Pande, Head - VAS, Reliance Communications, "Our partnership with GetJar means that all Reliance Communications customers will instantly have access to thousands of applications ranging from games, shopping and lifestyle applications to sports, entertainment and productivity applications.

The application download and use by itself will be free of cost. RCOM application store strategy is directly linked to increase in data traffic, increase in data plan adoption and sale of other services through the use of free applications.

The enabler of enhanced data usage is possible when a key element is given away for free.

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This will be the immediate upside to its strategic alliance with GetJar. The Reliance Group currently has a net worth in excess of Rs. The Company, with a customer base of million including over 2. The company provides more than 65, mobile applications across all major handsets and platforms to consumers in more than countries.

Under the first-of-its-kind offer, valid on Sunday, the 28th of March,Mn Reliance customers would be able to avail 24 hours of free local and STD calling across 24, towns and 6 lakh Indian villages on its nationwide wireless network.

As part of this special one day offer, Reliance Communications is offering unlimited calling including local, STD and Roaming free of cost on the Reliance network.Published: Mon, 5 Dec List down the Major components of a customer-focused environment and briefly discuss each.

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Digi telecommunication marketing plan

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