Part 1 Frozen yogurt is tasty, healthy, and also a desert, or is it dessert? So, with people more health conscious than ever, why not make it froyo?
Everyone who resides in our target locations. Our Competitive Advantage Our aim of starting a self — serve frozen yogurt store business is to build a business that can grow within the first 10 years of establishing the business to be listed amongst the top 3 frozen yogurt stores in the United States of America.
With that in mind, we have been able to come up with competitive strategies that will help us compete favorably in the industry.
So also our management team members are people who have what it takes to grow a business from start — up to profitability with a record time. We are going to be one of the very few frozen yogurt stores in Austin — Texas with vending machines in various locations in the city.
Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category startups self — serve frozen yogurt stores in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.
We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time. One thing is common with self — serve frozen yogurt business, the larger the varieties of flavor of frozen yogurt you produce, the larger the numbers of customers that will patronize them.
Although we may not be as large as the biggest frozen yogurt store in the United States, but we will ensure that within our capacity we make available a wide range of flavors of frozen yogurt in our self — serve frozen yogurt store.
We have been able to critically examine the frozen yogurt stores industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Austin — Texas.
Please note that the above projection might be lower and at the same time it might be higher. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time and also for our products to favorable compete with other leading frozen yogurt brands in Austin — Texas and the whole of the United States of America.
We hired experts who have good understanding of the frozen yogurt stores industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Austin — Texas and throughout the United States of America.
In other to continue to be in business and grow, we must continue to sell our products to the available market which is why we will go all out to empower or sales and marketing team to deliver our corporate sales goals.
As a matter of fact, our publicity and advertising strategy is not solely for selling our products but to also effectively communicate our brand.
Ensure that all our staff members wear our customized clothes, and all our official cars and distribution vans are customized and well branded. Our Pricing Strategy When it comes to pricing for products such as frozen yogurts, there are no hard and fast rules, the prices depend on the size and packaging.
Generally, the prize for frozen yogurts and similar products like ice cream and confectioneries are affordable hence there is no need to employ any detailed strategies when it comes to pricing. In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our products are sold a little bit below the average prices of various frozen yogurt brands in the United States of America.
We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our brands. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our frozen yogurts.
Aside from that, you are not expected to spend much except for purchasing distribution vans, paying of your employees and utility bills. This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.
Legal expenses for obtaining licenses and permits as well as the accounting services software, P.
Please note that this amount includes the salaries of all the staff for the first 3 month of operation. We do not intend to welcome any external business partners, which is why we have decided to restrict the sourcing of the start — up capital to 3 major sources.
These are the areas we intend generating our start — up capital; Generate part of the start — up capital from personal savings and sell of stocks Source for soft loans from family members and friends Apply for loan from my Bank N. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.
Self-Serve Frozen Yogurt Business Plan — Sustainability and Expansion Strategy The future of any business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure.
We know that one of the ways of gaining approval and winning customers over is to retail our frozen yogurt a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more.
We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.
Completed Opening of Corporate Bank Accounts:On top of that, the labor costs are low because many of the shops in these chains are self-serve.
Many frozen yogurt stores are manned only by a handful of employees working at the cash register. 5!!All!rights!reserved!Open a Yogurt Store © ! 5! Corner*location*in*an*anchored*shopping*center*which*contains*1*or*more*large*retailers** Fastfood*or*other. Frozen Yogurt Business Plan – Executive Summary.
Pleasant Taste Frozen Yogurt Stores® is a leading frozen yogurt store business that will be based in Dallas – Texas, USA that covers a wide range of clients both domestic and corporate clients.
RE: Frozen Yogurt Business: Surviving The Winter Here is the Number One question, asked by many of the frozen yogurt store operators during the Winter time: Question: I own self-serve frozen.
The Frozen Yogurt Business Plan will help you prepare for your frozen yogurt shop and show you: What your risks are and how to minimize the risk. How much revenue you can expect in the first year, the second year, and so on. Once you have a general plan for your business, you must decide if the area you want to open a store in actually needs a frozen yogurt store.
You may want to open a store close to where you live but if there are already three frozen yogurt shops in a five mile radius, you may want to consider another part of town.